Brands and influencers, including celebrities, need to be up front and clear when they're advertising.'His comments come after several campaigns on Instagram were spiked for failing to comply with ASA rules last year.
You create your profile through Facebook and can also link your Instagram and Spotify accounts if you like, set your preferences, then scroll down through your options.
The people you’ve crossed paths with most recently will be at the top, meaning if you go on during your lunch-break you’ll inevitably happen upon your colleagues.
The idea behind it is to save women from receiving leering advances or cringey chat-up lines from men, and it also takes the pressure off guys to start conversations.
There’s a twist though: after you match, you only have 24 hours to start the conversation, otherwise he’ll disappear forever.
Instagram has also introduced a clearer way of showing adverts by including the caption 'Paid partnership with' above the influencer's post.
In the new guidelines, the ASA states: 'If all of the links within a single post are affiliate links and the post appears on social media where there is no character limit, for example on Facebook, it is likely that the post will need to include an identifier at the beginning, for example "Ad".
However there are also plenty of people using Tinder just for hook-ups.
You can pay money for premium features including Tinder Passport (the ability to swipe through matches elsewhere in the world, say, before a trip) and Rewind, for those times when you swipe left too hastily and immediately regret it. Bumble: Free Bumble is much like Tinder but with one key difference: only women can start the conversations after a match is made.
It’s super quick to join – you simply upload some photos and an optional bio, set your age and distance preferences, and away you go, swiping left or right on potential suitors.
As one of the most popular apps, your pool is likely to be huge and people do actually have conversations on Tinder – in our experience, it’s the app that leads to the most actual dates too.
Celebrities including Rita Ora, Cara Delevingne and David Beckham have been slammed for promoting products online without revealing they are adverts.