MAKE AMERICA LOVE AGAIN," the ad blared through my news feed over black-and-white photographs of pre-Pill couples courting at the sock hop.
A few taps later, the website for tech start-up Eve informed me with only a hint of irony: "Modern dating is in crisis.
Books like Aziz Ansari's wrestled with our hookup-happy culture's "paradox of choice." Stock prices wavered. According to the doomsayers, men are swiping right with abandon, "ghosting," and dodging commitment. "Men have been taught to peacock and get our attention, especially in online communities that create this sense of urgency and aggression," says a representative from Bumble, a spin-off from one of Tinder's cofounders that nixes creepy pickup lines by letting women make the first move.
(Millennial-to-English translation: They're coming on to too many women, disappearing after two dates, and generally behaving like they have a whole sea of fish waiting in their pocket—which, of course, they do.) So who can save singles from the calamity the tech bros have wrought? (Bumble has introduced a watermark feature to its photo-sharing function, in the hope that plastering users' names across every snapshot will give them pause before they send that unsolicited dick pic.) Apps like Hinge—which makes matches via mutual friends—and Tinder also launched campaigns to rebrand themselves as relationship-focused services rather than friction-free hookup tools.
If you wear glasses or are into people who do, try Spex, for example. But whether you’re after a meaningful relationship or just some casual dates, there’s an almost overwhelming number of dating apps from which to choose nowadays.
We set ourselves the challenge of trying as many as we could over the course of six weeks.
The average man will swipe right on nearly half the women he sees.
(A secondary, auto-right-swipe app market has even sprung up to mitigate the risks of carpal tunnel.) By comparison, the average female user swipes right only 14 percent of the time. What are the odds a 9.2 will use one of his precious swipes on me?I shared one of those funny Facebook photos recently that said, "Madonna is 55, her boyfriend is 22. I had to laugh at the high maintenance comment I heard time and time again from these young men. Back when I was in my 40s, younger men would write me online all the time and I'd always say, "Are you looking for a mom? " They just felt younger women were too high maintenance for them and had far too much drama in their lives.But I spoke with others who were excited by the idea of an app that pushes men to, as one woman put it, finally "swipe with intention."So if it's an all-you-can-lay buffet you're looking for, keep Tinder on your home screen.But if—bless your heart—you're holding out for The One? Yes, I'd dated men three to five years younger but it felt like men 10 to 20 years younger were living on a different planet.