By June 2000 the service had 3.6 million subscribers, which gave BSky B 8.988 million subscribers across all platforms.This substantial growth reflected BSky B’s 34% share of viewers in multi-channel homes (up from 13.4% from 1999).
It is the UK's largest pay-TV broadcaster with 11 million customers as of 2015.
Formed in November 1990 by the equal merger of Sky Television and British Satellite Broadcasting, Sky became the UK's largest digital subscription television company.
ITV also asked the Office of Fair Trading to investigate since it believed Rupert Murdoch's media empire via its newspapers had influenced the deal.
Following a lengthy legal battle with the European Commission, which deemed the exclusivity of the rights to be against the interests of competition and the consumer, BSky B's monopoly came to an end from the 2007–08 season.
Within 30 days, over 100,000 digiboxes had been sold, which help bolstered BSky B's decision to give away free digiboxes and minidishes from May 1999.
In addition to most channels from the Sky Multichannels package, Sky Digital launched with several new channels that were exclusive to the digital offer.
Media commentators had debated whether the figure could be reached as the growth in subscriber numbers elsewhere in Europe flattened.
The Daily Mail newspaper reported in 2012 that the UK government's benefits agency was checking claimants' "Sky TV bills to establish if a woman in receipt of benefits as a single mother is wrongly claiming to be living alone" – as, it claimed, subscription to sports channels would betray a man's presence in the household.
Confirming it had reached its target, the broadcaster said its reach into 36% of households in the UK represented an audience of more than 25m people.