We like Ok Cupid's whole package — a huge user base, slick interface, the fact that it’s free — but its real strength lies in its robust matching algorithm.
It not only asks you questions about your personality, likes, and dislikes (“Do you think women have an obligation to keep their legs shaved?
Not into the idea of creating a full-blown dating profile? As opposed to a matching algorithm that evaluates your answers to various questions, Tinder is all about first impressions — your photos are the most prominent part of your profile.
And it’s easy to get started: upload a few snaps from your Facebook profile, add an optional bio, and start swiping through other users in your area.
Today, nearly half of the public knows someone who uses online dating or who has met a spouse or partner via online dating – and attitudes toward online dating have grown progressively more positive.
To be sure, many people remain puzzled that someone would want to find a romantic partner online – 23% of Americans agree with the statement that “people who use online dating sites are desperate” – but in general it is much more culturally acceptable than it was a decade ago.
One factor behind the substantial growth among younger adults is their use of mobile dating apps.
About one-in-five 18- to 24-year olds (22%) now report using mobile dating apps; in 2013, only 5% reported doing so.Online dating use among 55- to 64-year-olds has also risen substantially since the last Pew Research Center survey on the topic.Today, 12% of 55- to 64-year-olds report ever using an online dating site or mobile dating app versus only 6% in 2013.Even though we received fewer messages compared to other sites, we rated 40 percent “good” — the most out of the seven sites we tested.That’s in large part because only mutual matches can message each other: both parties have to “swipe right” before they can say hello, which cuts way down on spam.But it still means that one-third of online daters have not yet met up in real life with someone they initially found on an online dating site.