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This is the display length of the snippet for any given result in the search results that Google provides. It sort of impacts the meta description, which is how many snippets are written.

Snippets and meta descriptions have brand-new character limits, and it's a big change for Google and SEOs alike.

Learn about what's new, when it changed, and what it all means for SEO in this edition of Whiteboard Friday.

Let's just carry it through to the end rather than showing the ellipsis." But you can see that 165 characters would cut off right here. Now, Google has tackled this before with things, like a featured snippet, that sit at the top of the search results, that are a more expansive short answer.

This one actually does a good job of displaying things. So they can read here, "Net neutrality is the basic principle that prohibits internet service providers like AT&T, Comcast, and Verizon from speeding up, slowing down, or blocking any . But in this case, I can get the rest of it because now, as of mid-November, Google has lengthened this.

We'll be looking at Jumpshot data over the next few months and year ahead.

We think that there are two likely ways they could do it.

So imagine a searcher is querying for something in your field and they're just looking for a basic understanding of what it is. So now I can get, "Any content, applications, or websites you want to use. This extension from 165 to 275 or 273, in this case, has really done the trick. So the change that happened here is that Google updated basically two things.

Net neutrality is the way that the Internet has always worked." Now, you might quibble and say this is not a full, thorough understanding of what net neutrality is, and I agree. One, they updated the snippet length, and two, they updated their guidelines around it.

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday.

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