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Chas Mc Feely is offering a ,000 bounty to whoever introduces him to his future wife. As one respondent to my ad said, “My opinion: creepy, invasive AND cool!

For over 17 years, eharmony has been matching singles into high-quality, long-lasting relationships based upon sophisticated matching standards designed by Ph D psychologists".

"Although we respectfully disagree with the ASA’s findings, we are happy to work with them to assure that our advertising is as clear as possible.

On Match, there’s no amount of money one can invest in order to boost profile traffic.

(For about $10, you can add a “guarantee” to a six-month commitment that adds a green highlight to your profile in search results.) The times may be a-changing.

What are the ethical ramifications of the campaign? Are there privacy implications of interest-based targeting?

What about eyes romantically locking from across a crowded room? Thanks to Match, e Harmony, and others, America has come to accept attraction-based singles marketing.

Users were then matched to other individuals whose responses complemented their own preferences and matched a specific percentage of a list of personality factors that e Harmony determined to be vital in successfully matching people.

It said the algorithm was based on data collected from more than 50,000 married couples in 23 countries, resulting in statistical models which were associated with cut-off thresholds for scores that indicated a high probability of successful relationships if married.

Therefore, neither study provided insight into the likelihood of the website finding users lasting love compared to users who did not use the service.

Managing director at eharmony UK Romain Bertrand said: “eharmony was conceived on the premise that science and research could be harnessed to help people find love.

It's time science had a go at love." It went on: "Imagine being able to stack the odds of finding lasting love entirely in your favour.

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