Tinder says that Super Likes makes it three times as likely for users to find a match.
Rad has stated that the impetus for the app was his observation that "no matter who you are, you feel more comfortable approaching somebody if you know they want you to approach them." He believed that a "double opt-in" system could be created to potentially alleviate that stress.
Rad has also stated that Tinder filled a gap for social sites for meeting strangers, rather than connecting with people a user already knows.
Tinder is among the first "swiping apps", whose users employ a swiping motion to choose photos of other users, swiping right for potentially good matches and swiping left on a photo to move to the next one.
The two later attended USC together and entered the Internet entrepreneurship field.
New research from the Pew Research Center shows that in the past two years, the percentage of US adults who had used a dating app tripled.
But that doesn't mean all dating apps are created equal.
As of October 2014, the app was processing over one billion swipes per day, producing about twelve million matches per day.
The average user would generally spend about an hour and a half on the app each day.
The app is used as a dating app or hookup app, depending on the user's individual preference.