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She signed up for JDate, an online dating site for Jewish singles.

“All kinds of people are doing it,” says Caploe, 54, a publisher who lives in New York City.

If you find your life partner on your first date, the site doesn’t make much money off you.

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D., a junior fellow in economics at Harvard University.

In other words, there’s no incentive for them to make the experience speedy.

Our survey included many people who at some point had used a dating website or an app, as well as a subset of 9,600 respondents who used them in the past two years.

The more recently active group rated specific sites. On the one hand, the numbers indicate that these sites are helping people find mates.

Online dating is different from shopping for, say, a sweater, he explains: “Once you decide on the sweater you want, you can get it.

But with dating, the sweater has to agree, too.”Another reason for the low satisfaction scores may be that “most dating sites have some misalignment between profit model and user experience because they are financed through subscription fees or advertising,” says Scott Kominers, Ph.

A whopping 44 percent of respondents who tried online dating said the experience led to a serious long-term relationship or marriage.

That kind of connection rate would shatter Hall of Fame records, at least in baseball.

“I was on a date with a guy who turned out to be a convicted felon.

Another guy claimed to be 38 but was at least 60,” says Kate, a 33-year-old government analyst from Washington, D. “Sometimes I will go on a date to see how bad it’s going to be.” The fact is that online dating is, well, complicated.

You can find the right person more effectively by choosing the right site, which means determining the demographics it caters to and figuring out whether a large or niche site will best serve your needs.

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