The Bing team developed a similar conversational bot, Xiao Ice, for the Chinese market, back in 2014.
Microsoft is testing a new chat bot, Tay.ai, that is aimed primarily at 18- to 24-year-olds in the US.
Tay was built by the Microsoft Technology and Research and Bing teams as a way to conduct research on conversational understanding.
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According to Tay's About page, the chat bot was built "by mining relevant public data and by using AI and editorial developed by a staff including improvisational comedians." Anonymized public data is Tay's primary data source, the page says.
The bot is targeted at the 18-to-24 age group because that cohort represents "the dominant users of mobile social chat services in the US," the About page says.
Conversation data is stored within the app, but users must pay for more cloud storage to maintain a deeper, more complex relationship with Ai Furuse.
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The game contains more than 200 options based on male stereotypes such as alpha male, geek, urban male, metrosexual and more.