Less than six months earlier, Google's then-CEO Larry Page announced in a blog post that Andy Rubin had moved from the Android division to take on new projects at Google, and that Sundar Pichai would become the new Android lead.In June 2014, Google announced Android One, a set of "hardware reference models" that would "allow [device makers] to easily create high-quality phones at low costs", designed for consumers in developing countries.An early prototype had a close resemblance to a Black Berry phone, with no touchscreen and a physical QWERTY keyboard, but the arrival of 2007's Apple i Phone meant that Android "had to go back to the drawing board".
On November 5, 2007, the Open Handset Alliance, a consortium of technology companies including Google, device manufacturers such as HTC, Motorola and Samsung, wireless carriers such as Sprint and T-Mobile, and chipset makers such as Qualcomm and Texas Instruments, unveiled itself, with a goal to develop "the first truly open and comprehensive platform for mobile devices".
Within a year, the Open Handset Alliance faced two other open source competitors, the Symbian Foundation and the Li Mo Foundation, the latter also developing a Linux-based mobile operating system like Google.
Rubin had difficulty attracting investors early on, and Android was facing eviction from its office space.
Steve Perlman, a close friend of Rubin, brought him $10,000 in cash in an envelope, and shortly thereafter wired an undisclosed amount as seed funding.
From 2008 to 2013, Hugo Barra served as product spokesperson, representing Android at press conferences and Google I/O, Google’s annual developer-focused conference.
He left Google in August 2013 to join Chinese phone maker Xiaomi.
Our Word of the Year choice serves as a symbol of each year’s most meaningful events and lookup trends.
It is an opportunity for us to reflect on the language and ideas that represented each year.
However, Recode reported in June 2015 that the project was "a disappointment", citing "reluctant consumers and manufacturing partners" and "misfires from the search company that has never quite cracked hardware".